The average person spends $130 on Valentine’s Day. According to Bing, consumers will spend just about half that amount to celebrate another truly American holiday; Super Bowl Sunday.
Bing says the average consumer will spend $68 on game day food, fan gear, decor and new TVs. This is up 18% over last year and is an even bigger increase than we saw the year before.
A lot of that money goes to the massive amounts of junk food Americans will eat while watching the game. Fans will consume 1200 calories and 50 grams of fat from snacks alone making it the second highest day for food consumption. (Thanksgiving is number one.)
Chickens dread Super Sunday because on that day, Americans eat more than 1.23 billion chicken wings. Pizza franchises love Super Sunday; last year, searches for “pizza” soared to 5xs the height of Bing’s graph both the day before and on the day.
Not in the pizza business? Here are other food related keywords that are expected to score on the days leading up to the game:
Once the ball is in motion, searches for football-related terms slowly rise peaking at half-time. Then they drop off considerably during the second half. If you can hook your marketing wagon to the half-time show, you’ll have a good chance of rising to the top of the search heap. Katy Perry is headlining, so start creating your social media posts and search ads now!
Once the game is won and done, searches related to the Super Bowl commercials begin to rise. Usually these are the people who missed them during the game and want to know what their friends are going on about. These searches peak a full day after the game, so this is a great time to post your commercial countdowns and other related content. You don’t have to be a Super Bowl advertiser in order to score on Super Bowl commercials.
If you want to take full advantage of Super Sunday, you need to park yourself on the couch during the game with mobile device in hand. Then hit those social media accounts hard; Twitter, Facebook, Instagram. Every network is going to blow up for a good 24 hours straight.
65% of Football Championship viewers told Bing, they think that social media has made the game even better in the last 10 years. Make plans now to get a piece of that for your company.
For more on searches, click-throughs and cost per click during the game, check out this free presentation from Bing.