Should you buy this book? Well, we feel really good about recommending it, given that this modern day business classic on success has earned an average rating of more than 4 out of 5 stars! This book reflects and updates the hidden wisdom found in early 20th century business success books, in pointing out that the way in which you conduct your business and your life will get you a lot further than just the what. How do you set yourself apart from the competition? What are your guiding principles and ethics in business and life?
The flood of information and unprecedented transparency reshaping today’s business world has dramatically changed the rules of the game. It’s no longer what you do that sets you apart from others, but how you do what you do. Whats are commodities, easily duplicated or reverse-engineered. Sustainable advantage and enduring success—for both companies and the people who work for them—now lie in the realm of how, the new frontier of conduct. For more than a decade… More >>