As marketers, it’s our job to know our audience. To understand their pain points. To empathize. To provide them with the answers or solutions they’re looking …
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Internet Marketing
As Yahoo slips further down, Apple reports record profits
Comparing Yahoo! and Apple may seem like I’m comparing oranges and. . . well. . . apples but I think it’s more like a Tale of Two Cities. Though …
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5 A/B Test ideas for mobile gaming apps
We talk a lot about A/B testing here on MarketingExperiments. What we don’t usually talk about is A/B testing for the mobile web…especially testing …
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