Marketers are always looking for new ways to inform, engage and inspire action from our target audiences, often looking to both established and well-known …
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content marketing
6 Influencer Marketing Lessons Marketers Can Learn from Journalists
As some of you regular TopRank Marketing Blog readers may know, before making my way into the world of digital marketing, I was a journalist covering the wild …
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2017 Trends for CMOs: Ignite Content Performance with Influencers
Companies launching into new markets often spend substantial budgets on advertising and PR in order to create awareness. These investments can be significant …
[Read more...] about 2017 Trends for CMOs: Ignite Content Performance with Influencers