If you want to write amazing content like Ann Handley, don’t be a Dumbo. Dumbo was convinced he could only fly while holding a “magic feather.” When he lost …
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content marketing
Top Tips for Making the First 30 Days in Your New Content Role Really Count
For me, starting a new job is always a steady mix of overwhelming excitement and sheer terror. I think about all of the things that I am going to accomplish …
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The 5 W’s (and an H) That Guide Your Content Marketing Strategy
Journalists make excellent content marketers. It’s not just because they’re used to writing clean, compelling copy. Or that, given the state of the modern news …
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