As some of you regular TopRank Marketing Blog readers may know, before making my way into the world of digital marketing, I was a journalist covering the wild …
[Read more...] about 6 Influencer Marketing Lessons Marketers Can Learn from Journalists
Influencer Marketing
2017 Trends for CMOs: Ignite Content Performance with Influencers
Companies launching into new markets often spend substantial budgets on advertising and PR in order to create awareness. These investments can be significant …
[Read more...] about 2017 Trends for CMOs: Ignite Content Performance with Influencers
The Future of Influencer Marketing: Top Predictions for 2017
The buyer journey has changed, and will only continue to evolve. Clean funnels that marketers used to use to determine their digital marketing strategy are a …
[Read more...] about The Future of Influencer Marketing: Top Predictions for 2017