When you’re embarking on a new campaign, or a launching a new CMS, there are a million things that can go wrong. To which I say: GOOD. Bring it on. That’s what …
[Read more...] about 3 A/B Testing Case Studies from Smart Brand-Side Marketers
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5 A/B Test ideas for mobile gaming apps
We talk a lot about A/B testing here on MarketingExperiments. What we don’t usually talk about is A/B testing for the mobile web…especially testing …
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Marketing Needs English Majors: 3 Highly marketable business skills that English majors have in spades
I received my B.A. in English in May, 2008. It was one of the worst years in recent history to graduate from college. Hiring at every company in the country had …